Not For Commercial Use (NFCU) is an ongoing idea/collaboration between Generation Press & Build, which started life as a discussion about the designer/printer relationship. ‘Paste’ is a series of unbranded posters, designed specifically to be pasted up anonymously around London. A post-card set was also produced (again unbranded) and sent out to create interest around the project and around the mystery posters.

http://www.saimanchow.com/

 Many have argued that online video will satisfy the world’s advertisers in ways that traditional television never could. With online video, the pundits proclaim, channels are infinite, and you can choose whatever you like whenever you want it. That means advertisers know exactly what you’re interested in - and they can serve you the perfect ad.

But at the moment, this is little more than a pipe dream. So says YouTube.

Speaking at Supernova2008, a business-centric tech conference that kicked off this afternoon within shouting distance of San Francisco Bay, YouTube’s Jordan Hoffner pointed out that many of today’s advertisers aren’t all that interested in the so-called fragmented audience.

HUSH interview. check it out.

http://www.nytimes.com/2008/06/07/opinion/07sat3.html?ref=opinion 

http://www.nytimes.com/2008/06/11/opinion/l11evolution.html?_r=1&oref=slogin

Collaboration between Yale and Columbia University.

Made by Linked by Air.

http://epi.yale.edu/Home

“Many new media artists choose to include interaction within their work for a number of reasons.
For one, the world itself is interactive and, by incorporating these qualities into a work, it
both mimics and considers how the everyday operates. Also, new media work tends to
question high art, such as painting and figurative sculpture. This questioning comes in
many forms. For example, new media often uses new technologies, therefore, asking: Are
there limitations to what medium art can exist as? Does art have to be tangible? Why
is art so prevalently commodified as objects?”

read her RISD thesis essay and see her works

http://beatbots.org/

http://www.octaveengine.com/en/casual/trial.html

Johnny Bunko trailer from Daniel Pink on Vimeo.

This documentary is about more than Lance Armstrong and his team preparing for the 2001 Tour de France. It’s a tutorial for those who don’t know anything about cycling. It’s an eye-opener for those who thought they knew how to train for a bike race. It’s a must see for anyone who has ever looked straight into the eyes of impossible obstacles and said, “Bring it.” This movie shows the heart every member of this team puts into each race, each training ride, and how everybody has a role, from Lance down to their team chef. It shows the sacrifices these cyclists make, the strenuous life constantly on the road. Join this team of amazing athletes as they endure cold rain, mud, daunting opponents, and radios that just don’t seem to work. And watch as Lance Armstrong trains for the rides that would come to define his amazing and heroic triumph in the Alps of France.

This was one of the self-initiated branded-content projects that W+K  did with the aid of Nike.
There are eleven parts on youtube, so look for them if you’d like to finish the whole documentary.

This was the spot that W+K made for Nike during the time of the Y2K bug, stating that 1st January 2000 was just another day to run again even when everything had fallen apart the night before. Directed by Spike Jonze.

Upon entering the school, the students of WK12 were given one condition: they were not allowed to sleep with anyone in the agency.