This documentary is about more than Lance Armstrong and his team preparing for the 2001 Tour de France. It’s a tutorial for those who don’t know anything about cycling. It’s an eye-opener for those who thought they knew how to train for a bike race. It’s a must see for anyone who has ever looked straight into the eyes of impossible obstacles and said, “Bring it.” This movie shows the heart every member of this team puts into each race, each training ride, and how everybody has a role, from Lance down to their team chef. It shows the sacrifices these cyclists make, the strenuous life constantly on the road. Join this team of amazing athletes as they endure cold rain, mud, daunting opponents, and radios that just don’t seem to work. And watch as Lance Armstrong trains for the rides that would come to define his amazing and heroic triumph in the Alps of France.

This was one of the self-initiated branded-content projects that W+K  did with the aid of Nike.
There are eleven parts on youtube, so look for them if you’d like to finish the whole documentary.