In history, graphic design has evolved by adapting the new media technology of the times. ‘Interaction’ is one of the keywords for explaining the contemporary ‘New Media’. Unfortunately the graphic design community hasn’t appropriated this new paradigm yet. Most contemporary designers still have a narrow perspective assuming that interactive design is merely web-design or a computational responsive graphic.
Interaction is a concept but not a genre. So, an Interactive concept can be attached to all different kind of media. Such as ‘Interactive painting’ or an ‘Interactive concert’.
My MFA thesis is about ‘Interactive typography.’  This is a new challenge of typography in terms of adding a new media concept to pre-existing media. And my interest in interactive media lead me to an advertising agency, Crispin Porter + Bogusky, which got its fame from the most progressive challenges in interactive media design.
The design schools must find a way of adopting interactive concept in graphic design. Students have to stop focusing on just web-design (which mostly it ends up with Flash action script.) Schools have to develop its curriculum focusing on both training basic typography and form making and understanding media as a interactive method of expressing contents and sharing culture.

http://www.typeandyou.com/manifesto/