Set up in 1955, the Shanghai Watch Factory has produced over 120 million watches, which have been worn by luminaries such as Mao Zedong, Deng Xiaoping and Zhou Enlai. With Wieden + Kennedy  Shanghai and multi-discipline creative practice Jellymon, it has produced 5 fresh designs, adding bold silver and gold and a modern Chinese attitude to a watch that has been resurrected from the archives. On the back of the watch you’ll find the Chinese characters 老乱 (Pronounced “Lao Leow”) which translate literally in Mandarin as “Old Disorder” and Shanghainese slang roughly as “Fucking Cool”.