http://www.somebodyelsesphone.com/jade/
If you found Jade’s phone… Would you read her text messages, look at her video clips or listen to her voicemail? Jade is a young PR in Shanghai - follow her boyfriend troubles by getting total access to her phone.

they even have a facebook group: http://www.new.facebook.com/pages/Jade-Yu/33005136875

Basically, Jade’s life is spread across the different media, like youtube, facebook, microsite and only by going to each portal can you unravel the episodes. How does this help to promote the Nokia phone? Simple. If you think about it, the microsite features the story being unfolded in SMS texts and MMS videos, so it could sort of portray how a person’s lifestyle is like with a Nokia as seen through the phone itself in texts, camera phone pics and camera phone videos. Maybe they even made a flickr account for this.

done by W+K London.