LAB Demo Reel from labatrockwell on Vimeo.
The Lab represents Rockwell Group’s mission of making. It is a mixing chamber of ideas encompassing digital interaction design, the material and image library, modeling and prototyping resources. The Lab provides a space for the 250 designers at Rockwell Group – who are also artists, sculptors, chefs, opera singers, architects, playwrights, and set designers – to collaborate to create a cross-disciplinary approach to design, and generate a cross-pollination of ideas. The ambition of Lab is to explore and promote understanding of the relationship between human interaction with technology, and its effect on experience. This activity includes: science and technology consultation, in house design and creation of interactive environments/objects, and maintaining networks of technology solution providers.