BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get a Twitter alert to tell them that it’s bun-time. Or bread time. Or whatever.
The first BakerTweet device has been installed at the Albion Cafe on Boundary Street in Shoreditch, London. To find out what’s cooking follow @albionsoven on Twitter.
BakerTweet allows businesses to use Twitter to communicate in real-time about offers, pricing and stock from a device that can withstand kitchen peril and is much simpler to operate than a laptop or a mobile.
It was made by Poke. We’re a digital creative agency based across the road from the Albion and, perhaps selfishly, we wanted a way to get the freshest baked stuff first. Then we realised it could be a great tool for bakers everywhere.
BakerTweet from POKE on Vimeo.