The Core of Things

For too long, the act of printing something in and of itself has been placed on too high a pedestal. The true value of an object lies in what it says, not its mere existence. And in the case of a book, that value is intrinsically connected with content.

Let’s divide content into two broad groups.

• Content without well-defined form (Formless Content ^{(Fig. 1)})
• Content with well-defined form (Definite Content ^{(Fig. 2)})

Formless Content can be reflowed into different formats and not lose any intrinsic meaning. It’s content divorced from layout. Most novels and works of non-fiction are Formless.

When Danielle Steele sits at her computer, she doesn’t think much about how the text will look printed. She thinks about the story as a waterfall of text, as something that can be poured into any container. (Actually, she probably just thinks awkward and sexy things, but awkward and sexy things without regard for final form.)

Content with form — Definite Content — is almost totally the opposite of Formless Content. Most texts composed with images, charts, graphs or poetry fall under this umbrella. It may be reflowable, but depending on how it’s reflowed, inherent meaning and quality of the text may shift.

http://craigmod.com/journal/ipad_and_books/