JL is a fashion label started in 2008 by Fenfen Chen and Nicole Wang in Shanghai. JL is a representation of the Chinese character –“儿” (er), the Japanese character ”ル”(ru), and the two English letters J and L. It has no real meaning and the founders simply hope people can read and recognize JL in as many languages as possible.

JL’s driving concept is to combine the essence of Chinese traditional painting and poems with their personal imagination of the future. In this way, JL is trying to find a new way to express their fashion vision and share that vision with everyone. Along with the desire to express themselves, Fenfen and Nicole are also trying to show Chinese people unique was to wear clothes and help people find their own style.

http://www.jleshop.com/
http://www.play-lab.cn/jlblog/
http://edge.neocha.com/creative-collectives-studios/jl/shanghai-brand-jl/