Woog is an art director, designer, typographer, illustrator and artist. Born in Hong Kong, Woog, a.k.a Woo Kung Tai Gino, grew up in the New Romantic 80’s aspiring to be a DJ, but became a graphic painter instead. Half way out of his DJ closet, these days he mostly scratches with his pencil, painting with type and creating orgasmic images that draw from his heritage, identity and memory. He is currently working at Wieden+Kennedy Shanghai.

Recognition includes Cannes Cyber Lion, AIGA, ADC NY, American Illustration, ONE Show gold and silver, D+AD, RESFEST, and ONEDOTZERO.

Prior to W+K Shanghai, he worked at W+K Tokyo, Imaginary Forces, Paul Mcmenamin / v23, Neville Brody’s Research Studios and taught at Temple University / Tyler School of Art. He received his BFA in Graphic Design at Art Center College of Design.

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