In September of 2007, we introduced Jamaican Bucks, a form of local currency for Jamaica, Queens, and posed two questions: 1. What if money made on Jamaica Avenue stayed in Jamaica; and 2. What if Jamaica had its own money?
We distributed the Bucks by creating a public photo booth where we paid participants five (5) Jamaican Bucks for their portrait, resulting in a collection of nearly 100 portraits.
The Bucks were redeemable at designated vendors for a limited time on Jamaica Avenue, a retail thoroughfare.
The goal for Counter Culture Cash was to reinforce the local economy and build connections based on trust and mutual exchange among the people in Jamaica.
This project was exhibited as part of Jamaica Flux, 2007 which was organized by Jamaica Center for Arts & Learning. It included 25 artists and ran for a period of two months.