due to my upcoming internship at W+K with the Nike creative team, i decided to do some research on how W+K has contributed to the success of Nike. The website sucks ass but the info is short and sweet.
While at McCann, Wieden met art director David Kennedy, a fine art graduate from the University of Colorado at Boulder. Kennedy’s career in advertising had been far more formal than Wieden’s, as he worked for Leo Burnett and Young & Rubicam in Chicago. Although very different in a lot of ways, Wieden and Kennedy shared one common characteristic, a dislike for the type of advertising they had come to know (Rothenberg 1999). Fortunately, that would all change with the introduction of their first client. As the story goes, at their first meeting a man walked into the room and stuck out his hand and said, “Hi, I’m Phil Knight, and I hate advertising” (Lowthian 1999). Although most in the industry would have cowered at this statement, Wieden and Kennedy embraced the challenge that Phil Knight presented them in the form of a small, struggling shoe company called Nike.
by Nelson
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