
JT: When studios start out, they spend a lot of time telling clients what they can offer. Now, you’re telling clients how they should behave. What was the impetus for the How to Be a Better Client book? It all seems rather tongue in cheek, but I gather you did it for a reason.
DB: Rather than the obligatory self-promotional crap that some design firms send out annually, we decided to cut right to the point with How to Be a Better Client. Here’s some of our goodness, and if you follow these simple steps of client self-improvement, you might have the privilege of working with us someday. Does a bird show-off when it flies?
read more of the interview here.
FREE: download the “How to be a better client” here
by John
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