When asked, “Can the world learn anything from Chinese web design?” Lytous Zhou answered without hesitation: “Culture. The Chinese respect Dao, and we have our own set of values and mores. Websites targeted to the Chinese market should follow the online habits and aesthetics of Chinese users. For example, cultural symbols, calligraphic elements and festivities: all of these could be integrated into a Web design if applicable. A lake may just be a lake, but associating a fairy tale with a lake makes it prettier.”

http://www.smashingmagazine.com/2010/03/15/showcase-of-web-design-in-china-from-imitation-to-innovation-and-user-centered-design/