Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there’s “Open”.

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there’s the “full web”.

Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there’s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?

Fourth, there’s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there’s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.

Flash is a cross platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Steve Jobs
April, 2010

http://www.apple.com/hotnews/thoughts-on-flash/

The future of webdesign. HTML5. No more Flash.
Check out a cool demo of what HTML5 can do:

http://9elements.com/io/projects/html5/canvas/

http://www.work67.com/awards/2009/digitalmedia/isaw_reel.mov

I need to talk to you about computers. I’ve been on a veritable roller-coaster of “how I feel” about the iPad announcement, and trying not to write about it until I had at least an inkling of what was at the root of that.

Before we begin, a reminder: On this blog, I speak only for myself, not for my company or my co-workers.

The thing is, to talk about specific hardware (like the iPad or iPhone or Nexus One or Droid) is to miss entirely the point I’m about to try to make. This is more important than USB ports, GPS modules, or front-facing cameras. Gigabytes, gigahertz, megapixels, screen resolution, physical dimensions, form factors, in fact hardware in general — these are all irrelevant to the following discussion. So, I’m going to try to completely avoid talking about those sorts of things.

Let’s instead establish some new terminology: Old World and New World computing.

Introduction

Personal computing — having a computer in your house (or your pocket) — as a whole is young. As we know it today, it’s less than a half-century old. It’s younger than TV, younger than radio, younger than cars and airplanes, younger than quite a few living people in fact.

In that really incredibly short space of time we’ve gone from punchcards-and-printers to interactive terminals with command lines to window-and-mouse interfaces, each a paradigm shift unto themselves. A lot of thoughtful people, many of whom are bloggers, look at this history and say, “Look at this march of progress! Surely the desktop + windows + mouse interface can’t be the end of the road? What’s next?”

Then “next” arrived and it was so unrecognizable to most of them (myself included) that we looked at it said, “What in the shit is this?”

The Old World

In the Old World, computers are general purpose, do-it-all machines. They can do hundreds of thousands of different things, sometimes all at the same time. We buy them for pennies, load them up to the gills with whatever we feel like, and then we pay for it with instability, performance degradation, viruses, and steep learning curves. Old World computers can do pretty much anything, but carry the burden of 30 years of rapid, unplanned change. Windows, Linux, and Mac OS X based computers all fall into this category.

The New World

In the New World, computers are task-centric. We are reading email, browsing the web, playing a game, but not all at once. Applications are sandboxed, then moats dug around the sandboxes, and then barbed wire placed around the moats. As a direct result, New World computers do not need virus scanners, their batteries last longer, and they rarely crash, but their users have lost a degree of freedom. New World computers have unprecedented ease of use, and benefit from decades of research into human-computer interaction. They are immediately understandable, fast, stable, and laser-focused on the 80% of the famous 80/20 rule.

Is the New World better than the Old World? Nothing’s ever simply black or white.

Floppy Disks

An anecdote: When the iMac came out, Apple drew a line in the sand. They said: we are no longer going to ship a computer with a floppy disk drive. The entire industry shit its pants so loudly and forcefully that you probably could have heard it from outer space.

Are you insane? I spent all this money on a floppy drive! All my software is on floppy disks! You’ve committed brand suicide! Nobody will stand for this!

Fast-forward to today. I can’t think of a single useful thing to do with a floppy disk. I can go to the supermarket and buy a CD, DVD, or flash drive that is faster, smaller, and stores 1,000 times as much data for typically less than a box of floppies used to cost. Or better still, we can just toss things to each other over the network.

To get there, yes, we had to throw away some of our investment in hardware. We had to re-think how we did things. It required adjustment. A bit of sacrifice. The end result, I think we can all agree regardless of what platform we use, is orders of magnitude more convenient, easier to use, and in line with today’s storage requirements.

Staying with floppies would have spared us the inconvenience of that transition but at what long-term cost?

Nothing is ever simply black or white. There was a cost to making the transition. But there was a benefit to doing so.

To change was not all good. To stay put was not all bad. But there was a ratio of goodness-to-badness that, in the long run, was quite favorable for everyone involved. However in the short term it seemed so insurmountable, so ludicrous, that it beggared the belief of a large number of otherwise very intelligent people.

For a species so famous for being adaptable to its environment, we certainly abhor change. Especially a change that involves any amount of money being spent.

Cars

John Gruber used car transmissions for his analogy, and it’s apt. When I learned to drive, my dad insisted that I learn on a manual transmission so I would be able to drive any car. I think this was a wise and valuable thing to do.

But even having learned it, these days I drive an automatic. Nothing is black and white — I sacrifice maybe a tiny amount of fuel efficiency and a certain amount of control over my car in adverse situations that I generally never encounter. In exchange, my brain is freed up to focus on the the road ahead, getting where I’m going, and avoiding obstacles (strategy), not the minutiae of choosing the best possible gear ratio (tactics).

Is a stick shift better than an automatic? No. Is an automatic better than a stick? No. This misses the point. A better question: Is a road full of drivers not distracted by the arcane inner workings of their vehicle safer? It’s likely. And that has a value. Possibly a value that outweighs the value offered by a stick shift if we aggregate it across everyone in the world who drives.

Changing of the Guard

When I think about the age ranges of people who fall into the Old World of computing, it is roughly bell-curved with Generation X (hello) approximately in the center. That, to me, is fascinating — Old World users are sandwiched between New World users who are both younger and older than them.

Some elder family members of mine recently got New World cell phones. I watched as they loaded dozens of apps willy-nilly onto them which, on any other phone, would have turned it into a sluggish, crash-prone battery-vampire. But it didn’t happen. I no longer get summoned for phone help, because it is self-evident how to use it, and things just generally don’t go wrong like they used to on their Old World devices.

New Worlders have no reason to be gun-shy about loading up their device with apps. Why would that break anything? Old Worlders on the other hand have been browbeaten to the point of expecting such behavior to lead to problems. We’re genuinely surprised when it doesn’t.

But the New World scares the living hell out of a lot of the Old Worlders. Why is that?

The Needs of the Few

When the iPhone came out, I was immediately in love, but frustrated by the lack of an SDK. When an SDK came out, I was overjoyed, but frustrated by Apple’s process. As some high-profile problems began to pile up, I infamously railed against the whole idea right here on this very blog. I announced I was beginning a boycott of iPhone-based devices until changes were made, and I certainly, certainly was not going to buy any future iPhone-based products. I switched to various other devices that were a bit more friendly to Old Worlders.

It lasted all of a month.

For as frustrated as I was with the restrictions, those exact same restrictions made the New World device a high-performance, high-reliability, absolute workhorse of a machine that got out of my way and just let me get things accomplished.

Nothing is simply black or white.

Old Worlders are particularly sensitive to certain things that are simply non-issues to New Worlders. We learned about computers from the inside out. Many of us became interested in computers because they were hackable, open, and without restrictions. We worry that these New World devices are stifling the next generation of programmers. But can anyone point to evidence that that’s really happening? I don’t know about you, but I see more people carrying handheld computers than at any point in history. If even a small percentage of them are interested in “what makes this thing tick?” then we’ve got quite a few new programmers in the pipeline.

The reason I’m starting to think the Old World is ultimately doomed is because we are bracketed on both sides by the New World, and those people being born today, post-iPhone and post-iPad, will never know (and probably not care) about how things used to work. Just as nobody today cares about floppies, and nobody has to care about manual transmissions if they don’t want to.

If you total up everyone older than the beginning of the Old World, and every person yet to be born, you end up with a much greater number of people than there are in the Old World.

And to that dramatically greater number of people, what do you think is more important? An easy-to-use, crash-proof device? Or a massively complex tangle of toolbars, menus, and windows because that’s what props up an entrenched software oligarchy?

Fellow Old Worlders, I hate to tell you this: we are a minority. The question is not “will the desktop metaphor go away?” The question is “why has it taken this long for the desktop metaphor to go away?”

But, But I’m a Professional!

This is a great toy for newbies, but how am I supposed to get any SERIOUS work done with it? After all, I’m a PRO EXPERT MEGA USER! I MUST HAVE TOOLBARS, WINDOWS, AND…

OK, stop for a second.

First, I would put the birth of New World computing at 2007, with the introduction of the iPhone. You could even arguably stretch it a bit further back to the birth of “Web 2.0” applications in the early 2000s. But it’s brand new. If computers in general are young, New World computing is fresh out of the womb, covered in blood and screaming.

It’s got a bit of development to go.

I encourage you to look at this argument in terms of what you are really trying to achieve rather than the way you are used to going about it.

Let’s pick a ridiculous example and say I work in digital video, and I need to encode huge amounts of video data into some advanced format, and send that off to a server somewhere. I could never do that on an iPad! Right?

Well, no, today, probably not. But could you do it on a future New World computer in the general sense?

Remember, the hardware is a non-issue: Flash storage will grow to terabytes in size. CPUs will continue to multiply in power as they always have. Displays, batteries, everything will improve given enough time.

As I see it, many of these “BUT I’M AN EXPERT” situations can be resolved by making just a few key modifications:

1. A managed way of putting processes in the background. New Worlders are benefiting already from the improved performance and battery life provided by the inability to run a task in the background. Meanwhile, Old Worlders are tearing their hair out. I CAN’T MULTITASK, right? It seems like there has to be a reasonable middle ground. Maybe processes can petition the OS for background time. Maybe a user can “opt-in” to background processes. I don’t know. But it seems like there must be an in-between that doesn’t sacrifice what we’ve gained for some of the flexibility we’re used to.
2. A way of sharing data with other devices. New World devices are easy to learn and highly usable because they do not expose the filesystem to users and they are “data islands”. We are no longer working with “files” but we are still working with data blobs that it would be valuable to be able to exchange with each other. Perhaps the network wins here. Perhaps flash drives that we never see the contents of. The Newton was, to my knowledge, the first generally available device where you could just say “put this app and all data I’ve created with it on this removable card” without ever once seeing a file or a folder. Its sizable Achilles’ Heel was that only other Newtons understood the data format.
3. A way of sharing data between applications. Something like the clipboard, but bigger. This is not a filesystem, but a way of saying “bring this data object from this app to this app”. I’ve made this painting in my painting app, and now I want to bring it over here to crop it and apply filters.

By just addressing those three things (and I admit they are not simple feats), I think all but the absolutely most specialized of computer tasks become quite feasible on a New World device.

A Bet on the Future

Apple is calling the iPad a “third category” between phones and laptops. I am increasingly convinced that this is just to make it palatable to you while everything shifts to New World ideology over the next 10-20 years.

Just like with floppy disks, the rest of the industry is quite content to let Apple be the ones to stick their necks out on this. It’s a gamble to be sure. But if Apple wins the gamble (so far it’s going well), they are going to be years and years ahead of their competition. If Apple loses the gamble, well, they have no debt and are sitting on a Fort Knox-like pile of cash. It’s not going to sink them.

The bet is roughly that the future of computing:

1. has a UI model based on direct manipulation of data objects
2. completely hides the filesystem from the user
3. favors ease of use and reduction of complexity over absolute flexibility
4. favors benefit to the end-user rather than the developer or other vendors
5. lives atop built-to-specific-purpose native applications and universally available web apps

All in all, it sounds like a pretty feasible outcome, and really not a bad one at that.

But we Old Worlders have to come to grips with the fact that a lot of things we are used to are going away. Maybe not for a while, but they are.

Will the whole industry move to New World computing? Not unless Apple is demonstrably successful with this approach. So I’d say you’re unlikely to see it universally applied to all computing devices within the next couple of decades.

But Wednesday’s keynote tells me this is where Apple is going. Plan accordingly.

How long will it take to complete this Old World to New World shift? My guess? The end is near when you can bootstrap a new iPad application on an iPad. When you can comfortably do that without pining for a traditional desktop, the days of Old World computing are officially numbered.

The iPad as a particular device is not necessarily the future of computing. But as an ideology, I think it just might be. In hindsight, I think arguments over “why would I buy this if I already have a phone and a laptop?” are going to seem as silly as “why would I buy an iPod if it has less space than a Nomad?”

Steven Frank

pardon my geekiness, but i found this collection of apps pretty interesting:

http://appgallery.appspot.com/

http://www.mftranslator.com/ 

She Says:

“I’m always right”

She Means:

“I’m know I’m wrong but you had better not tell me I’m wrong”

————–

She Says:

“Honey do you need help?”

She Means:

“You look like you need some help, but I’m giving you a chance to tell me you need me.”

————–

She Says:

“You have to learn to communicate.”

She Means:

“Just as long as you agree with me.”

——

She Says:

“I’m not attracted to you in that way.”

She Means:

“You are the ugliest son of a bitch I’ve ever laid eyes on.”

————–

She Says:

“Do you think she is pretty?”

She Means:

“Tell me I’m more beautiful than she is.”

————–

She Says:

“Baby, do I look fat in this?”

She Means:

“I know I look fat in this outfit…I just want to yell at you about it!”

————–

He Says:

“Of course I remember last night.”

He Means:

“What did you say your name was again?”

————–

She Says:

“Oh, how do you know her?”

She Means:

“Did you sleep with that slut?”

Jessica Green and Tom Griffiths are the proprietors of Everything Studio. They first met at Pratt Institute in 2000 while studying graphic design. In 2004 Tom went on to receive an MFA at Yale while Jessica started a design company in New York. In 2007 they joined forces and began designing under the name Everything Studio.

http://www.everythingstudio.com/

New Stefan Sagmeister TVC for Standard Chartered Bank.

In 2007, Carnegie Mellon professor Randy Pausch, who was dying of pancreatic cancer, delivered a one-of-a-kind last lecture that made the world stop and pay attention. This moving talk will teach you how to really achieve your childhood dreams. Unmissable.

this is pretty awesome

Salt Films website by friend and fellow designer Driv.

http://www.saltfilms.com.sg/

http://www.radiodada.hk/#archive/dih20100421

Wishing the best for Yushu in Qinghai, Netease BBS Discussion Forum netizens share “Qinghai jia you!” signatures。

http://www.chinasmack.com/2010/pictures/chinese-netizens-show-support-for-qinghai-earthquake-victims.html

http://bbs.news.163.com/bbs/photo/173089712.html

Maxim

Thesis project, exploring parallels between conceptual
branding and the fine arts market by creating a body of work
from a fake artist, and presenting a retrospective.

http://nikolaysaveliev.com/

Hifana meets Nike
http://nike.jp/musicshoe/

http://www.kittehroulette.com/

Coming off the back of the hugely successful Nike+, Nike’s latest venture challenges Londoners to race it out to the bitter end. However for this challenge, runners don’t need to invest in smartphones, pedometers or even special Nike branded trainers.

Nike GRID uses the now almost defunct iconic London telephone box to track a runner’s progress at designated Nike branded locations. After registering online, players run between two phoneboxes and punch in their unique user id number at each, logging their run and earning them points online.

The more runs, the more points earned for that postcode. The person with the most points in each area claims the crown of that postcode, badges are also awarded for speed, stamina and insider knowledge of the streets. There are 40 postcodes in play and four phoneboxes in each, players are encouraged to use their street knowledge to get them around their local area as quickly as possible by any possible route. There are also maps online and in various outdoor locations.

To celebrate the event, London grime artist Tempa T created a track to motivate runners pre-race. Produced by Skitz Beatz, the video featuring Tempa T performing the track is available to view on YouTube.

Nike GRID launches officially 8pm, Friday 23rd April and players have 24 hours to race and conquer their streets.

www.nikegrid.com/nike-grid/
http://www.facebook.com/NikeGrid

http://www.contagiousmagazine.com/2010/04/nike_21.php

Ken Tanaka, artist, youtuber, and Japanese enthusiast.

For more, click image.

Adobe this week unveiled their latest creation with the announcement of Creative Suite 5 and with it came revelation of the latest design and branding they are employing for the new software suite.

Shawn Cheris, Lead Designer of the Desktop Brand team, provided some background information into the process that goes into designing the branding and presentation for each product launch and provided a look through Adobe’s history of splash screens. 

The branding team begins work for each Creative Suite iteration about a year and a half before the estimated launch. This process typically precludes any of the marketing work for the products, so the team has to start from a clean slate. The team designs everything associated with the presentation of the software: splash screens, application icons, graphics during the installation process, file icons—the whole nine yards. In the end, they come close to creating about 10,000 different assets for each release.

Cheris also explains how the design team had to take a 180 for the Macromedia merger in 2005: “When Adobe and Macromedia merged in 2005, the Brand Team was faced with a challenge: how to merge dozens of disparate product offerings from two companies into one cohesive system—practically overnight. Botticelli’s Venus simply wasn’t going to work anymore. We needed something simpler—something more systematic and extensible.”

“Under designer Ryan Hicks, a new system was born. Using color as a primary reference point and representing apps by a two-letter mnemonic, the Brand Team implemented a system that was both beautiful and functional. Users could easily distinguish one application from another at even the smallest sizes—a real challenge at times with the feathers and starfish icons of the early CS systems. At the time, the user community had mixed reactions, but over the years, the new system has proven to be immensely popular. We have watched with joy and amusement the appearance of countless imitators and fun surprises like hand-made CS3 pillows.”

For CS5, the branding team wanted to tread past the traditional “monolithic” design established from the Macromedia merger while still keeping the new color system intact since users had sorely missed the eccentric and dynamic designs of previous Adobe software. Inspiration for the new branding came from a diverse range of sources: “Otl Aicher’s work for the 1972 Munich Olympics, traditional drawing tools, machined metal surfaces, Swiss design, lithographic advertising posters of the early 1900s, and more.”

CS5’s presentation is based around a new grid system to ensure that they wouldn’t just be outputting rectilinear elements for the applications. The base grid was used as a foundation to create more diverse and complex shapes.

And the resulting splash screens:

The new icons continue the traditional color differentiated approach established from CS3 but now employ two main colors per application. Cheris explains how this small change has “substantially increased the visual differentiation between product icons, making it far more usable for customer who have a multitude of Adobe applications installed on their system.”

And the final product(s): 

via http://www.neowin.net/news/creative-suite-5s-new-icons-and-branding

http://www.ilovedust.com/project/view/nikesister

Civilization, a video mural created for the new Standard hotel in New York City, depicts a journey from hell to heaven interpreted through modern film language using computer-enhanced found footage. This epic video mural contains over 300 individual channels of looped video blended into a multi-layered seamless tableau of interconnecting images that illustrate a contemporary, satirical take on the concepts of Heaven and Hell.

test out to see how your site looks like on the iPad.

http://ipadpeek.com/